Sen$e

Sen$e is Refreshed!

Sen$e is the Department of Defense (DoD) and Office of Financial Readiness (FINRED)-centric application providing financial literacy resources to the military community, including leaders and service providers. To help service members navigate their financial journeys and reach their financial goals, FINRED has made major improvements to the app's original functionality to create a more personalized, seamless user experience. From October through December 2023, we will promote the new updates in Sen$e and encourage new, current and previous user engagement.

Target Audience

Service members and their families
Military leaders
Service providers
Spouses
New Sen$e users
Current Sen$e users
Previous Sen$e users

Campaign Goals

Promote new app functionality so FINRED audiences can reach their financial goals.
Encourage financial literacy and readiness within the military community through long-term use of the application.