COURTESY OF VISIT SLO CAL/ACACIA PRODUCTIONS
It’s time to stop sleeping on “SLO.” Once considered a quick Pacific Coast Highway stopover for those visiting Hearst Castle — which reopened this past spring 2022 after a two-year closure — the central coast county is now a draw in its own right. SLO’s seven cities, including Morro Bay, Paso Robles, Pismo Beach, and San Luis Obispo, are all buzzing, and the area just earned official American Viticulture Area (AVA) recognition in 2022, thanks to more than 200 wineries, many of which are family owned. Two new Nomada Hotel Group properties opening in 2023 will welcome the inevitable influx of oenophiles: Farmhouse, a collection of 26 rustic-chic cottages with fire pits and hammocks, arrives in January; while River Lodge, a mile from the Paso Robles wine trail, is slated for May. Also being reimagined under Nomada is the Gold Rush–era Pozo Saloon, reopening in the town of Santa Margarita in August with outdoor soaking tubs, live music, trails for hiking and horseback riding, and a glamping site. Paso Robles just notched its first Michelin star (Six Test Kitchen), while San Luis Obispo’s SLO Public Market will welcome two new restaurants, All Good Grill and Todo Bueno, in 2023. Nature lovers should make a beeline for the Pismo Beach Monarch Butterfly Grove: The insects were recently put on the endangered list, but this spot still draws over 10,000 annually. — Nina Ruggiero