Are you building a communications plan or a strategy?  Are you working from concepts you'd like to do or are you crushing outcomes with your objectives and actions in a real working plan?

The most critical aspect of any organization's communications efforts is to have a living, updatable plan.  You can have a strategy that tells what you want to do, the players involved and what you want to say, but what about the…

When you are growing and expanding the awareness of your organization's brand its always important to have a strategy.  Its the first key to success with the responsibility of a good brand.  

These days brands we resonate are everywhere.  Coca Cola, Amazon, Google and Microsoft are a few.  While your organization might not be as strong or visible as one of those, its important to understand how to be viable to your trusted…

This post is all about why your organization should consider writing blog posts from its own organizational expertise vs linking to others blogs. 

Initially its a method to build your foundation for trusted information.  It takes time, it must be done now.  The essential element of trust is knowing that what you learn from others helps you and your organization do what it does, better, smarter, faster and with more effect…

Facebook’s promise was to create a more open and connected world. FRONTLINE finds that multiple warnings about the platform’s negative impact on privacy and democracy were eclipsed by Facebook’s relentless pursuit of growth.  For its business model to work the platform has to remain a surveillance machine. 

After you watch the episode tell us what you think. 

Do you know about Air University? Did you know that Air University has been around since the 1930’s and in recent years has touched most Air Force Officers, Enlisted members and Air Force Civilians through professional military education?  Most of these members have no idea that graduating from Airman Leadership School or Air Command & Staff College or the Professional Financial Management Course means…

Those invited to be potential TED talkers are required to attend several auditions, and, if they are one of the chosen few, a number of rehearsals before they are deemed ready.

Julie says, "What I can’t abide is the way presenters pace around the stage, I hate the gravity with which they deliver their message, and being patronised by a smug, overconfident “thought leader” is pretty intolerable".…

The new free mobile app for Air University is available at both android and apple stores.  

The app is a rich media content delivery system for Air University.  Our goal is to develop a method of communication for internal and external audiences that fulfill the need of quickly accessing useful information. 

The app has push notificaiton system, interactive and collaborative groups function as well as event calendars, a…

As the world is still trying to get their head around social media and how its being used, for bad and good, we are increasingly concerned about fake news.  As companies, academia and military organziations try to figure out how to make an impact through the use of social media, there are those out there that do not have equal views in terms of making positive impact.  its dog eat dog and always will be. 

Recently there…

The goal of this information is to educate you on how APAN might be used and could be beneficial to you, your projects and or organization. The Air University Communication and Outreach team believes that participating in a "Community of Interest" can enhance the discovery and collaborative aspect of trying to solve an issue or develop a final project, procedure…

For at least the last decade organizations have been finding out just how important automating their business engagement contacts, leads and analytics can transform the way they do business.  Most military organizations struggle when it comes to translating best practices from industry over to the Government side of the house.  The U.S. Government, and in our case the U.S. Air Force has a very steep bureaucratic mountain…

The Air Force's Air University at Maxwell AFB AL is embarking on challenge to improve the advocacy of Airpower through effective outreach, but also improve its own internal integration.  Using recently created strategic priorities to guide the efforts Air University Commander and President, Lt Gen Steven Kwast has issued 5 lines of operations to focus the university on efforts to enable the university to educate more…